{"id":446,"date":"2024-07-26T15:37:28","date_gmt":"2024-07-26T13:37:28","guid":{"rendered":"https:\/\/axialease.com\/?page_id=446"},"modified":"2024-10-01T10:55:14","modified_gmt":"2024-10-01T08:55:14","slug":"donnees-marches","status":"publish","type":"page","link":"https:\/\/axialease.com\/fr\/nos-solutions\/leasing\/donnees-marches\/","title":{"rendered":"Donn\u00e9es march\u00e9s"},"content":{"rendered":"\n<div class=\"wp-block-columns bloc-page-texte is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Au tournant du nouveau mill\u00e9naire et de la r\u00e9volution d\u2019internet, l\u2019\u00e9conomie d\u2019usage a fait irruption dans nos vies quotidiennes, notamment marqu\u00e9es par le lancement de la premi\u00e8re box triple play. L\u2019achat (de bien immobilier, de voitures, de produits technologiques, de t\u00e9l\u00e9phones \u2026), autrefois marqueur de la r\u00e9ussite sociale, a chang\u00e9 de statut. Progressivement, la location prend de plus en plus de place.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloc-page-image-texte is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(http:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-1024x683.jpeg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-1024x683.jpeg\" alt=\"\" class=\"wp-image-2326 size-full\" srcset=\"https:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-1024x683.jpeg 1024w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-300x200.jpeg 300w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-768x512.jpeg 768w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-1536x1024.jpeg 1536w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-2048x1365.jpeg 2048w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/10\/Donnees-marche-leasing-1568x1045.jpeg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Le march\u00e9 automobile est pass\u00e9 \u00e0 la location<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le secteur automobile et les consommateurs ont d\u00e9finitivement fait le choix de la location pour l\u2019acquisition de leur v\u00e9hicule. Les constructeurs d\u00e9veloppent ainsi une approche globale liant financement, entretien et assurance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>en 2022, 83 % des v\u00e9hicules neufs \u00e9taient lou\u00e9s (LLD ou LOA)*,<\/li>\n\n\n\n<li>72 % des contrats de location ont \u00e9t\u00e9 souscrits par des particuliers*.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Source Statista<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette r\u00e9volution du leasing accompagne l\u2019\u00e9volution plus large du secteur pour r\u00e9fl\u00e9chir en terme de mobilit\u00e9 et non plus uniquement de \u201cvoiture\u201d. Il est aussi remarquable de constater que pour permettre aux classes populaires de s\u2019\u00e9quiper de v\u00e9hicules \u00e9lectriques, elles aient choisi le leasing. Est-ce le signe que la transformation rapide de notre parc automobile vers l\u2019\u00e9lectrification et peut-\u00eatre l\u2019hydrog\u00e8ne ne serait pas possible sans ce mode de financement ? A suivre.<\/p>\n\n\n\n<div class=\"wp-block-columns bloc-page-texte is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Le mat\u00e9riel informatique se loue de plus en plus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019INSEE a mis en place un indice pour suivre le march\u00e9 de la location de mat\u00e9riel informatique. Cela d\u00e9montre (si cela \u00e9tait encore utile) que le mode de financement (leasing informatique) dit beaucoup de l\u2019\u00e9volution des march\u00e9s. La gestion d\u2019un parc informatique et les services qui y sont associ\u00e9s (maintenance, assurance, \u2026). Il est fort probable que la n\u00e9cessaire prise en compte des enjeux de cybers\u00e9curit\u00e9 amplifie ce ph\u00e9nom\u00e8ne. Axialease a d\u00e9velopp\u00e9 une offre sur ce sujet devenue si sensible aujourd\u2019hui.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bloc-page-image is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"511\" src=\"http:\/\/axialease.com\/wp-content\/uploads\/2024\/09\/Plan-de-travail-\u2013-10.png\" alt=\"\" class=\"wp-image-1585\" srcset=\"https:\/\/axialease.com\/wp-content\/uploads\/2024\/09\/Plan-de-travail-\u2013-10.png 909w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/09\/Plan-de-travail-\u2013-10-300x169.png 300w, https:\/\/axialease.com\/wp-content\/uploads\/2024\/09\/Plan-de-travail-\u2013-10-768x432.png 768w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le passage de plus en plus fr\u00e9quent en mode SAAS, la location a d\u00e9finitivement aussi conquis l\u2019univers du logiciel. En 2021, pour la premi\u00e8re fois la part du chiffre d\u2019affaires li\u00e9s \u00e0 l\u2019activit\u00e9 d\u2019\u00e9dition du logiciel en mode SAAS est devenue majoritaire (source Rocket4sales). Le paiement d\u2019un abonnement permet aux \u00e9diteurs de poursuivre le d\u00e9veloppement en continu de leur solution pour y int\u00e9grer les derni\u00e8res \u00e9volutions (IA, \u2026) mais aussi de prendre en compte l\u2019\u00e9volution de la demande de leur client. De leur c\u00f4t\u00e9, les utilisateurs peuvent ainsi b\u00e9n\u00e9ficier d\u2019un outil toujours plus performant.<\/p>\n\n\n\n<div class=\"wp-block-columns bloc-page-texte is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">La location financi\u00e8re des \u00e9quipements des entreprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les tableaux de bord de l\u2019<a href=\"https:\/\/www.asf-france.com\/\">association fran\u00e7aise des soci\u00e9t\u00e9s financi\u00e8res<\/a> (ASF) suivent l\u2019\u00e9volution du financement des entreprises \u00e0 travers l\u2019activit\u00e9 de ses membres. Ils mettent en \u00e9vidence la bascule de plus en forte et nette du financement par le biais de la location versus le recours \u00e0 l\u2019emprunt classique. Selon l\u2019ASF, la location financi\u00e8re :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>progresse de +5,2 % pour l\u2019achat de biens mat\u00e9riels d\u2019\u00e9quipement, contre 2% pour le recours au cr\u00e9dit classique,<\/li>\n\n\n\n<li>repr\u00e9sente environ 90 % du financement des mat\u00e9riels IT,<\/li>\n\n\n\n<li>repr\u00e9sente environ 40% du financement des autres mat\u00e9riels d\u2019\u00e9quipement derri\u00e8re la location avec option d\u2019achat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si nous prenons en consid\u00e9ration aussi la location op\u00e9rationnelle mis en place par de nombreux industriels ou soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e non membre de l\u2019ASF et les programmes de financement de vente (comme ceux que nous avons d\u00e9velopp\u00e9s avec nos partenaires), il est \u00e0 peu pr\u00e8s certain que la location financi\u00e8re est le premier mode de financement des entreprises pour les biens mobiliers.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Au tournant du nouveau mill\u00e9naire et de la r\u00e9volution d\u2019internet, l\u2019\u00e9conomie d\u2019usage a fait irruption dans nos vies quotidiennes, notamment marqu\u00e9es par le lancement de la premi\u00e8re box triple play. L\u2019achat (de bien immobilier, de voitures, de produits technologiques, de t\u00e9l\u00e9phones \u2026), autrefois marqueur de la r\u00e9ussite sociale, a chang\u00e9 de statut. Progressivement, la location&hellip; <a class=\"more-link\" href=\"https:\/\/axialease.com\/fr\/nos-solutions\/leasing\/donnees-marches\/\">Poursuivre la lecture <span class=\"screen-reader-text\">Donn\u00e9es march\u00e9s<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2067,"parent":270,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-modele.php","meta":{"footnotes":""},"class_list":["post-446","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4-RC2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donn\u00e9es march\u00e9s - Axialease<\/title>\n<meta name=\"description\" content=\"Axialease : Le leasing, moteur de l&#039;\u00e9conomie d&#039;usage et levier pour la transformation des entreprises : chiffres cl\u00e9s et tendances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/axialease.com\/fr\/nos-solutions\/leasing\/donnees-marches\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donn\u00e9es march\u00e9s - 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